QUALITY CONTROL

QUALITY CONTROL

Arrowhead believes that a quality market research report can be generated only through the collection of reliable data by its field force. This belief has induced Arrowhead to take stringent quality control measures for ensuring the reliability and accuracy of data. A percentage of interviews of each enumerator for each quantitative survey Qc’ed in different techniques. This is done to check the interviews' quality and take corrective actions when necessary. For any study, we do a minimum percentage of audio recording during the fieldwork as well. The steps that are taken to check the quality:

• 1. Accompaniment
• 2. Spot checks
• 3. Back checks
• 4. Audio auditing
• 5. Scrutiny